You know how to serve.
You already know how to create transformation.
Now it's time to scale that magic—so you can reach more people at once, create more income, and build a business that gives you freedom, without burning out your calendar or sacrificing the support your clients need when in a group format.
SCALE isn't just about dreaming bigger.
It's about building smarter.
This is where I show you exactly how to turn your styling brilliance into a digital offer(s) or program that sells on repeat, without needing to become a coach, run ads, or abandon the work you love.
I've loved showing my stylist clients like yourself how to create multiple figure months with EASE from a scalable digital offer suite your community will love (whether you are a new or seasoned stylist).
This is not like other coaching programs from business coaches who don't get the nuance of our industry. I get it. I've scaled. I'll show you how to do it on your own terms also.
You can keep the client connection you love, help people globally, and keep the soul in your business that helps others RISE.
Beginning to SCALE your styling business past 1:1 in-person or virtual services and having your eye on helping people beyond your area will allow your mission and business to become the movement it was meant to be.
When I first began posting on social media and sharing the world of fashion online, I did so with the intention of sharing my love of style with others, hoping it would be helpful and attract more local clients into my world.Â
Which it did. BUT, I had no idea the reach it would create. Soon, women were emailing me from all over the world asking how they could work with me, and it always broke my heart to share that I didn’t have a way to help unless they were in my area.
And so, years ago (back in 2017!), I created my first group digital offer to support those who wanted my style help but may not have been local to me, or who I may have been out of budget for.
Since then, I’ve had the absolute honour of working with women around the world—clients and students I never would’ve met if I had only offered in-person services. Seeing them blossom in their style and confidence, and feeling the energy in these digital offers, still gives me butterflies. I love it and getting to know each and every one of them.
That shift expanded my business in ways I couldn’t have imagined.
It gave me more freedom in my calendar.
And more connection to the kind of women I love to serve globally. I want that for you to.
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This is for you if you're a stylist who:
- Loves working 1:1 (in person or virtual) but knows it’s not the only way to grow.Â
- has tried digital offers before and perhaps had a challenging time selling them.
- Wants to serve more people without running all over town.
- Has people watching her online, but no clear next step for them to buy or how to serve them outside of her local area.
- Is tired of saying yes to everything just to hit her income goals.
- Has a mission to grow and impact as many people as she can through style.
- desires 5-figure months that can scale with EASE while having thrilled clients globally
- Craves simplicity, scalability, and a business model that makes sense for her.
If you’ve ever asked yourself:
“Where do I even start?”
“What would I sell that actually feels aligned?”
“How do I make money without being glued to my phone all day?”
 SCALE is the answer.
“Christie came into my life at the perfect time and not only transformed my business but also my mindset. She helped me to elevate my vibration in a way that no other business mentor has been able to before. Her simple methodologies in the Style CEO really spoke to me, allowing me to move beyond my current service offering and move into a whole new dimension. Working with Christie has been such an invaluable investment, not only in my business but in myself and for that, I am truly grateful.” -Samara P.
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WHY LEARN FROM ME?Â
I’m an international image consultant, professional colour analyst, and business coach with over 18 years of experience helping women Rise Through Style®. I’ve built and scaled a successful styling business to millions in sales from scratch (with no ads), worked with clients around the world, have helped other stylist scale to multiple six-figure businesses, and been the go-to global image expert for media outlets like CTV, Global News, Huffington Post, Chatelaine, Cosmo TV, CBC’s Steven & Chris, and more.
I’ve taught styling in colleges, led hundreds of workshops, and coached stylists who’ve gone on to double (and triple!) their income—all by learning how to lead, show up, and scale with strategy and soul. The personal stylists in my world are heart-led and make bank for their gifts.
I don’t just teach you how to build offers—I show you how to build a business and brand you’re proud of. One that works for you, not the other way around.
 I've experienced just about everything in the personal styling industry and would love to help guide you in creating a global brand also.
Here are a few places I’ve been featured as a fashion expert:
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"Since I launched my business in 2020, it’s been my goal to become a world-class stylist. I’ve always sought to learn from the best in the industry, whether it’s a top AICI Image Master or a leader in the online sales and marketing space. Â
The Atelier is the perfect container for continuing to grow my skill set as a stylist and my business as an entrepreneur. I’ve been so impressed with Christie’s mastery and in-depth knowledge of color analysis, image consulting, and fashion styling, as well as her ability to teach and translate both! I would love to continue to refine my skill set as a stylist and get further training in sales and marketing specific to my industry.
Christie teaches marketing and sales in a way I’ve never heard before and in the few months of implementing some of the strategies she teaches I’ve grown my audience engagement, sales and trust in a way I haven’t experienced before. If you want to grow your styling business The Atelier truly IS the ONE container that has everything you need. I’ve been in several other programs and this really is THE ONE. I wish I had found her when I first started."– Shannon A.
What You’ll learn to create Inside SCALE
-  Your scalable offer, built from your signature process that people WANT and how to create others that create your scalable business.
- An easy sales system with heart and fun to get your offer online and your payments flowing.
- A grounded, repeatable sales strategy that helps you show up—and get paid—with ease while deeply serving others.
- packaging, pricing, and marketing your offers so that your community WANTS what you have and loves paying you for it.
 This isn’t just about one offer.
Inside SCALE, you’ll build a process you can revisit as your business grows so that every new offer feels simple, aligned, and sellable.
Too many stylists go all in on ONE big offer and miss the opportunity and fun of having other options that create revenue and lead clients into the next part of their journey with you.Â
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- Clarify your signature process and how it serves your audience.Â
- Understand the different ways to scale as a stylist and how to integrate it into your business.
- Refine your online presence and messaging so your offer feels inevitable and people are dying to work with you.
- Shift into the identity of the stylist who is an expert, who brings her dreams to life, changes lives and who sells confidently and easily.
- The key to higher 5-figure months and how to create it for your business.
- How to stop trading time for money and serve more clients.
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- How to create a HELL YES OFFER. Decide what to sell, when, how to price it, and how to deliver it in a way that ensures raving clients every time. I'll fill in the gaps many stylists miss when trying to go digital.
- Package your 1:1 magic into a digital offer that feels like an extension of your work
- Create an offer that speaks directly to the people waiting to buy and have them continue working with you.
- How to keep connection, transformation, and maintain community when serving many,
- how to create a scalable suite so that you're creating a client journey.
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- Set up the backend of your offer (without overwhelm or tech headaches)
- Learn the easiest way to take payments and deliver your offer online.
- Build the backend flow that lets you get paid while you sleep (literally).
- How to ensure your clients love and continue their journey with you.
- Systems and processes to have in place to ensure ease for your client (and you).
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- Build your simple, sell-it-again-and-again sales flow
- Know what to say in your stories, posts, and emails to drive action—without feeling pushy or “salesy” (that come from your heart - not scripted)
- Master the art of selling online in a way that feels grounded, authentic, and works
-Â Position your scalable offers alongside your 1:1 services or other digital offers without confusing your community
-Â Build a simple sales flow that moves people to buy now, not later.
 - how to set yourself up for success so people want what you offer.
We'll do a live Q&A via Zoom to answer any additional questions you have to create clarity around your digital offers and scaling your business.
In addition, you also get:
Lifetime Access to the content
Watch and re-watch the program anytime you need a refresh for the lifetime of this program. You'll also have access to any updates the program receives.
Workbooks to work the material
Worksheets and notes to help you process the information.
Private community for support
Connect with other stylists in the program as they journey through this process. Christie will be available to answer questions you may have in the group during the program.
BONUS: Currency® - the social media program for stylists
This game-changing program for stylists will show you how to amplify your greatest currency: your community. Learn the art of social media marketing, sales, and how to create sales calendars for stylists.
$400 value
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There’s someone out there who needs your support and genius. Your lens on style.
But they’re not local. They don’t know how to hire you. They’re waiting for something they can say yes to. This is your chance to create that. Let’s build it together.Â
Stylist clients I've helped in past have:
- scaled to $40k+ months
- been featured in media
- Scaled to a thriving multiple six figure business
- are helping women globally
- living out their dreams and creating a business they love on their own terms.
JOIN THE WAITING LIST
Be the first to know when this training is available again. Registration for the next session begins soon.
Frequently Asked Questions
More Questions? Email: [email protected]
At this time, the program will be offered with live this one time.
With social media being what it is, we never know where our community/followers are located at all stages in our businesses when they join us! Because of that, having tools available that allow us to serve them, regardless of location, is valuable. Whether you decide to pursue YouTube or a community on any platform, if your goal is to create a more digital business or passive sales in the long run, there is no better time than the present to begin that journey; nothing in business is overnight, so getting ahead of the curve right from the start will be great. Larger audiences are not needed - just people who resonate with what you say and a heart to serve!
Absolutely not. I'm not tech savvy in the slightest (honestly!), so if I can do it, truly, you can do it. So long as you can navigate basic social media and are willing to learn a few extra steps, you've got this. I'll provide more information in the program to create a format that feels good to you.
A module will be delivered each week, but it is up to you when you start. So you have this content forever. And you can take the course entirely at your own pace.
Yes! You will find the payment options above.
SCALE teaches you how to create and launch digital offers that expand your personal styling business beyond 1:1 services. You’ll learn how to take your unique process and turn it into scalable, sellable products.
We’ll cover everything from crafting your signature offer, setting up the tech (without the overwhelm), to marketing and selling in a way that feels aligned. It’s your guide to building sustainable income streams, serving more clients (even the non-local ones!), and stepping fully into your role as a brand and business owner—not just a booked-out stylist.
The testimonials on this page are from real people who have hired me as clients, followed my recommendations and got great results. I’ve been in this business for over a decade as a successful stylist and can’t wait to help you do the same! DISCLAIMER: Because I have to say this: I can’t guarantee or warrant results. The testimonials on this page may not be typical for all students.
